There are bad ideas, and then there are bad ideas. This bad idea comes from Ukrainian ad agency 306 Creative Communication who is producing kettlebell weights in the shape of a woman’s chest.
Huff Post reports that the Ukrainian ad agency is looking to launch these boob-shaped weights in sporting goods stores in October. The weights come in small, medium, and large and, as Huff Post describes them, “look like they’ve been hanging out in a cold gym.”
A translation of an ad for the weights pitches them as “sports equipment for real men, who think about women all the time even when the iron is held in the hands.”
These sound about as classy as the trailer hitches decorations that look like male anatomy.