Pizza Hut’s Canadian wing of the company has sent out 100 bottles of their pizza scent to loyal customers. What started as a joke on the company’s Facebook page by the creative and digital agency, Grip Limited, and it took off to the point the company actually had the smell made, bottled and shipped to fans.
Grip posted a picture of a Mock bottle on the companies Facebook page. But the idea of a pizza scented smell was so popular, the company decided to make it.
When Pizza Hut Canada surpassed the 100,000 likes the chain’s community managers put out a picture and post to give away the perfume:
“We’ve decided to reward our 100,000 fans by actually creating the Pizza Hut perfume! The first 100 people to direct message us will get a bottle of this limited-edition scent. Share this photo with a friend!”
The perfume reportedly smells a lot of dough with some hints of pizza spices in it, sort of like the JACK studio at 6:15 this morning.