Lady Gaga, the queen of social networking, has decided that her 26 million plus twitter followers just aren’t enough.
So the pop star has decided to launch her own social networking site Little Monsters.
The site, which went live Monday, July 9, welcomes visitors with the message, “Welcome Home, Little Monsters!” It goes on to describe itself as a place to “share your passion and creativity in a community full of art, acceptance, monsters and Gaga”.
After signing up, users can log in to share news and pictures, chat with fellow Lady Gaga fans and purchase tickets to the singer’s shows. Users can also choose to “follow” fellow Little Monsters and exchange private messages.
The network establishes what it calls the “Monster Code” to ensure that it remains a “safe and accepting place for everyone”. Among other guidelines, users are encouraged to “be brave”, “be tolerant’ and “be yourself”.
Backplane, a new initiative that aims to collect artists’ various social networks – such as Twitter, YouTube and Facebook – into a single customized hub, has powered the Little Monsters network.
In a recent interview with Wired, Troy Carter, Gaga’s Manager, said, “There will be a time where we’ll be able to release music through the Backplane, where we’ll be able to release music videos through there, we’re going to be able to sell all our tickets through there. Over a period of time, we’ll be able to build that audience so they’ll know exactly where to come.”
Gaga is not the first musical artist to try to launch their own Social Network. Back in 2007 Kylie Minogue launched Kylie Konnect, but it never really took off and only has about 5,000 members.