Call it irony, fate, or simply an accident – Segway company owner, Jimi Heselden, 62 dies in England after riding one  of the scooters over a cliff in suspected accident.

A spokesman for the police said: ‘Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.’

A Segway-style vehicle was recovered.

He was pronounced dead at the scene.

‘At this time we do not believe the death to be suspicious.’

The heavily wooded area, which is popular with walkers, has areas of relative flat before being broken by various tree roots and branches.